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Spanish Hotel Rates Continue to Climb
Valencia was the best-performing city during the first half of 2026, enabling hotels to increase room rates by 9.5% and boost RevPAR (Revenue per Available Room) by 13.5%, the largest increase among all destinations included in the Hotel Barometer.
The average daily rate in Barcelona stood at €195.5, up 1.8% compared with the first half of 2025 and above the €181.4 achieved by Madrid. In terms of RevPAR, Barcelona once again outperformed Madrid, reaching €154.3 versus €142.1.
Among leisure destinations, the Balearic Islands stood out, with ADR increasing by 9% and RevPAR by 10%.
Marta Esclapés • July 27, 2026
Madrid ranks among the top five data center markets in EMEA
Madrid currently accounts for a total market capacity of 538 MW and could reach 1,105 MW by 2030.
Spain's data center sector is experiencing approximately 9% year-on-year growth in operational capacity and nearly 16% growth in total market size.
The study also identifies Zaragoza and Barcelona among the most attractive markets in the EMEA region for data center development.
Marta Esclapés • June 15, 2026
Cushman & Wakefield Strengthens Its Retail Team with the Addition of Marta de la Cruz and María de Marco
The consultancy has appointed Marta de la Cruz as Associate in Madrid and María de Marco as Senior Consultant in Barcelona to support the growth of its High Street business in Spain.
Jenny Pizarro • July 21, 2026
Prime Retail Market Remains Strong as Rents Hit Record Levels
Madrid and Barcelona are reporting record-low vacancy levels, at 2.45% in Madrid and 2.49% in Barcelona, while cities such as Valencia, Málaga, Seville, and Bilbao are gaining prominence in retailers’ expansion strategies.
Marta Esclapés • June 15, 2026
Spain Consolidates Its Position as One of Europe Most Dynamic Logistics Markets
Barcelona and Madrid have recorded rental growth of 13% and 11%, respectively, over the past two years, significantly above the European average of 3.3%, with this trend expected to continue through 2028.
Logistics investment is also increasing and is forecast to reach approximately €1.4 billion by year-end, representing a 17% increase compared with 2025.
Limited availability remains one of the key factors underpinning the strength of the Spanish logistics market.
Marta Esclapés • June 16, 2026
Strong Consumer Demand Drives Shopping Centre Sales at the Start of 2026
The leisure segment led growth (+33.1%), driven by a strong rebound in cinema attendance.
Footfall also increased, posting a 7.6% rise.
From an investment perspective, the retail sector attracted more than €1.5 billion, marking the strongest start to a year in the last five years.
Marta Esclapés • April 29, 2026
Luxury retail rents continue to rise in Spain
Marta Esclapés • April 09, 2026
The logistics market starts 2026 strongly
Madrid recorded more than 310,000 sqm leased during the quarter across 23 transactions, marking the strongest start since Q4 2022, with prime rents exceeding €7/sqm/month.
Barcelona reached 235,000 sqm leased across 21 transactions, one of the best first-quarter performances of the last five years, with prime rents around €9/sqm/month.
Logistics investment in Spain is expected to exceed €1.2 billion throughout the year.
Marta Esclapés • April 15, 2026
UBBO Strengthens Its Brand Events Offering in Lisbon
As part of its strategy to enhance visitor engagement and strengthen its experiential positioning, UBBO is investing in the development of its Brand Events area to foster stronger connections between brands and visitors.
Cushman & Wakefield will bring its expertise in the commercialisation of these spaces, implementing a professionalised approach aligned with the asset’s overall strategy.
Jenny Pizarro • April 07, 2026
UDIMA Strengthens Growth with New Madrid Headquarters
Jenny Pizarro • April 07, 2026
Spain’s Retail Market Strengthens Its Investment Appeal
Shopping centres and retail parks accounted for 70% of total volume. Sales in these assets increased by 3%, while footfall rose by 3.3%.
By category, health and beauty once again ranked as the best-performing segment, with cumulative growth of 4.3%.
On High Street locations, leasing activity remained strong, with availability at a historic low of 2.7% and prime rents rising 6% year-on-year.
Marta Esclapés • February 09, 2026
Luis Arsuaga Named Partner in Charge of Capital Markets Hospitality
With over 20 years of hospitality investment experience, Luis Arsuaga joins the leadership team of the firm's hospitality platform in Spain, alongside Bruno Hallé and Albert Grau, reinforcing its presence in the Iberian market.
Jenny Pizarro • April 19, 2026
